IV. Whom For?
4.2. Can Accessibility be Profitable to Non Disabled?
4.2.1. Robots and Search Engines
One of the biggest challenges for any company evolving on the Internet is to be positioned on the top results of search engines for keywords associated with their activity. Search Engine Optimization (SEO) is a full-ledged activity on the Internet that consists in improving the traffic of a website from search engines by taking advantage of their ranking algorithm.
Search engines indexes websites by using crawlers or spiders that browse the Internet. These are robots are “blind” and generally have the same needs in terms of accessibility that blind users or people using a text-only browser such as lynx.